The default SEO capabilities of the platform have been essentially improved in Magento 2, so it is more powerful than its predecessor. If the default SEO options are not enough for satisfying your business needs, than you can refer some Magento 2 crucial Seo tips to get higher ranking.
Update the Latest Magento Version !
The first thing you should keep in mind is whether your magento version is outdated or not. If you want to get higher ranking, you need to ensure that you are using the latest versions of magento which is released with SEO support, better security and bug fixes.
Add Great Content to Your Store
If you want your store to rank higher than your competitors, take the time to write or curate interesting content, other than your product descriptions and sales pages. Then, make sure it contains some of the keywords you believe potential customers will use to find your products. Search engines will reward you for this action and so does the customers, who are likely to land on one of your educational blog post while making a purchase decision.
Help Search Engines Figure Out What Your Pictures Are All About
When you add pictures to your store, give them meaningful titles. Then, don’t forget to use alt tags as well. These will tell search engines what each picture is. For example, Prod-18A13 doesn’t mean much, but Designer-Sunglasses-Mens-Black does. Pair that with a good description in the alt tag, and you’re on your way.
Don’t Duplicate Product Content
Each product should have its own unique description, even if it is only a slightly different version of another product. Find that difference and include that in the new description, even if it is something as simple as size or color.
Use Magento 2 Extensions to Improve User Experience
SEO rankings aren’t just based on content, keywords, and meta tags. They are also based on user behavior once they enter your store. If you have respective Magento extensions installed, those will make your store a better place to visit, navigate, and shop, and your customers will stay longer. In turn, this will result in decreasing your bounce rate. If customers like your store enough, your inbound links and social shares will also increase. All of these things will boost your SEO rankings.
Unlike Magento 1, you can find it easy to edit robots.txt file via the admin’s panel of magento 2.
Go to Stores – General – Design to access the file
With the help of rich snippets, you can take use of your site structured markup data to make your product page outstand in google search results.
Fill Out the Meta Fields
Use Magento 2’s back-end to create a meaningful meta title and description for your store. Do this by going into the configuration page/design/HTML Head just like you did to change thefile. Then, change your default title and default description boxes to contain something meaningful. Don’t forget to include the relevant keywords as well.
Generate a Google Sitemap
Go into your configuration page and into the Google Sitemap settings and change your configuration so that sitemap generation is enabled. If you add a new product or category, be sure to go back and change the settings again so your existing sitemap is updated.
If you are Seeking Magento 2 Extension For your Magento 2 Store? Check the list below
- Magento MegaMenu 2
- Magento 2 Advanced Reports
- Magento 2 Revolution Slider
- Magento 2 Blog
- Shop by Brands Magento 2
- Store Locator Magento 2